High-Strength Fishing Line
Cost reduction for a US outdoor brand — same spec, lower landed cost
18%
Landed Cost Reduction
Zhejiang & Jiangmen
Specialist Factory (China) Premium
Premium
Quality Grade Maintained
The Challenge
A US outdoor brand needed to reduce the landed cost of a core high-strength fishing line SKU without compromising break-strength or diameter tolerance. Their existing arrangement left little room to move, and they lacked the in-language supplier access to benchmark alternatives.
Our Solution
We identified a specialist extrusion factory in Zhejiang, China, capable of meeting the brand's exact technical spec. After a single qualifying sample round (about 15 days) confirmed the line met every tolerance, we negotiated pricing and locked in the supply relationship.
Results
• 18% reduction in landed cost — specification unchanged
• Premium quality grade maintained — full spec compliance
• Specialist factory relationship in Zhejiang & Jiangmen secured